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Custom Publishing


These valuable opportunities allow you to create a unique integrated campaign that engages professionals and pet owners alike.

Options include:

  • Polybagged or tipped-in booklets in Trends
  • Trends or JAAHA false covers
  • Belly bands, postcards, or inserts
  • Targeted advertisements in NEWStat
  • Roundtable discussions appearing in Trends
  • Cobranded products from AAHA Press
  • Posters or wall clings mailed with Trends or hand delivered by your sales team
  • Social media campaigns highlighting your educational message

Our top-notch creative team will work with you to create a custom design tailored to your audience and messaging.


Stephanie Pates

National Sales Manager
[email protected]

Jennifer Beierle
Advertising Specialist
[email protected]

AAHA will work with you to identify the best form of custom content to most effectively convey your specific message. Since each company’s needs and goals vary, AAHA will create a tailored scope of work and quote based on our initial conversation. We pride ourselves on providing a custom piece that delivers your information to your desired audience.

Example of pet health information for clients

Pain Management Guidelines Implementation Toolkit

In order to help AAHA members implement the recommendations of the guidelines in their practices, we created the 2015 AAHA/AAFP Pain Management Guidelines for Dogs and Cats Implementation Toolkit. The toolkit includes model protocols, a client handout, staff roles and responsibilities, and other tools practices can use to ensure your patients receive the best possible care.
Sponsors: Abbott Animal Health, Elanco Companion Animal Health, Merial, Novartis Animal Health, Zoetis

Example of branded reprints: Buyer's guides

Pet Insurance
Ensuring Your Pet's Health

With more than 675,000 copies in print, this 12-page booklet leads pet owners step by step through buying pet insurance.                               Sponsors: VPI

Lifelong Care Initiative

The year-long Lifelong Care initiative was a collaboration between AAHA and Zoetis. The full custom content package, including booklets, handouts, and web conferences, expands on preventive care from addressing health risks to a detailed approach to prevention, early detection, and treatment tailored to each pet.


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